WE BELIEVE GOOD BUSINESSES ALREADY HAVE MOST OF WHAT THEY NEED
The people, standards and management are there.
What is often missing is a simple operating rhythm that connects them consistently.
NEO was created to close that Gap
The Road Travelled
Developed by NEO Retail Solutions, ShelfLink was born from a vision to drive Operational Excellence and improve performance across the retail sector. With experience gained in Germany, Italy, Canada, South Korea, New Zealand and South Africa, the one common element that kept showing itself, was that profit is not made at the check-out - it is made on the floor, by engaged and accountable teams.
Seeing the impact ShelfLink is having in retail inspired us to expand into industries where staff often set their own pace and miss targets. Performance is slipping - not due to lack of skill, but because it's not being properly monitored.
THIS IS US...
Neo works with contracted Preferred Partners introducing Shelflink and CaféLink to the market, onboarding the solution, providing training and one on one consulting with each store we work with.
Managing Director
Vincent L. Lanz
I am passionate about transforming businesses through smart, scalable, and intuitive technology.
In many industries, ineffective systems, lack of staff accountability, and limited initiative create costly frustrations for companies. With a legal background and extensive experience in retail and global brand corporations, I now focus on optimizing supermarkets and coffee bars by boosting staff productivity.
Sales & New Business Acquisition
Shaun Potterton
With 25 years of experience across ICT, retail, and financial services, Shaun brings a rare mix of technical depth, commercial acumen, and operational insight to NEO-RS.
He has held senior roles in enterprise service delivery, IT operations, and customer engagement. At NEO-RS, Shaun helps clients gain clarity in their retail environments, improve performance visibility, and drive measurable outcomes.
Head of Marketing
Colleen Van Zyl
With 20 years in fast-paced corporate travel, I gained deep experience in structured processes, system management, and results-driven delivery.
Stepping out to explore new interests led me to work with global brands across Canada, Italy, Cyprus, and Germany, focusing on trade shows, in-market training, and supporting brand field teams and retailers in implementing systems and new technologies.
Our Partners
In collaboration with our technology partners, Argility and Donix ES we are transforming workspaces through an app-based digital solution, aimed at improving service levels in the retail sector and coffee bars. Designed for use on any smart device, our software platform offers real-time oversight of staff performance, equipping teams with the tools to take ownership, meet targets, and demonstrate their value. Ultimately, higher efficiency levels translate into tangible gains for any business.