THE ROAD TRAVELLED

Developed by NEO Retail Solutions, ShelfLink was born from a vision to drive Operational Excellence and improve margins across the retail sector. With experience gained in Germany, Italy, Canada, South Korea, New Zealand and South Africa, the one common element that kept showing itself, was that profit is not made at the check-out - it is made on the floor, by engaged and accountable teams.

Seeing the impact ShelfLink is having in retail inspired us to expand into industries where staff often set their own pace and miss targets. Performance is slipping - not due to lack of skill, but because it's not being properly monitored. The space we are active in is Retail, Coffee Houses and Lifestyle Estates.

THIS IS US...

Neo works with a host of contracted Preferred Partners introducing Shelflink to the market, onboarding the solution, providing training and one on one consulting with each store we work with.

Managing Director Neo Retail Solutions

Vincent L. Lanz

I am passionate about transforming businesses through smart, scalable, and intuitive technology.

In many industries, ineffective systems, lack of staff accountability, and limited initiative create costly frustrations for companies. With a legal background and extensive experience in retail and global brand corporations, I now focus on optimizing supermarkets and boosting staff productivity. Without structured workflows, clear accountability, and real-time visibility, inefficiencies persist, and opportunities are missed.

My mission is to develop solutions that provide clarity, control, and measurable impact where it matters most.

Sales Director Neo Retail Solutions

Shaun Potterton

With 25 years of experience across ICT, retail, and financial services, Shaun brings a rare mix of technical depth, commercial acumen, and operational insight to NEO-RS.

He has held senior roles in enterprise service delivery, IT operations, and customer engagement, leading teams and delivering solutions in both public and private sectors — from managing service delivery for major financial institutions and national retailers to navigating complex ICT tenders and building lasting client relationships.

At NEO-RS, Shaun helps clients gain clarity in their retail environments, improve performance visibility, and drive measurable outcomes through pragmatic, people-focused consulting.

Marketing Neo Retail Solutions

Colleen Van Zyl

With 20 years in fast-paced corporate travel, I gained deep experience in structured processes, system management, and results-driven delivery.

Stepping out to explore new interests led me to work with global brands across Canada, Italy, Cyprus, and Germany, focusing on trade shows, in-market training, and supporting brand field teams and retailers in implementing systems and new technologies.

Neo Retail Solutions is the next step in this journey — applying my experience to drive meaningful improvements on the supermarket floor.

Our Neo Team is dynamic and making headways into the retail sector in South Africa.

Settling for standard doesn't work and we are pushing boundries to improve operations on the retail floor.

From our sales & training team, to our back-up Shelflink coach, we are there for you and taking you through the journey to improve your store's performance.

WORKING TOGETHER

In collaboration with our technology partners, Argility and Donix ES we are transforming workspaces through simple, app-based digital solutions. Designed for use on any smart device, our software platform offers real-time oversight of staff performance, equipping teams with the tools to take ownership, meet targets, and demonstrate their value. Ultimately, higher efficiency levels translate into tangible gains for any business.